Premier Italian Sparkling Wine producer Follador is launching its premium range of award-winning Prosecco Valdobbiadene Wines into travel retail.
Premier Italian Sparkling Wine producer Follador is launching its premium range of award-winning Prosecco Valdobbiadene Wines into travel retail. The only TFWA member to specialise in Prosecco, with a tradition dating back to the 18th Century, Follador says it is creating a new premium-gifting category for this variety of sparkling wine within travel retail. The company has appointed World of Patria to represent the brand within the category and will be exhibiting for the first time at this year’s TFWA World Exhibition.
Cristina Follador, Marketing Director Follador, adds: “We recognise the time is now right to establish our brand internationally and travel retail presents us with the perfect shop window to do this. Prosecco is the very essence of Follador and we are totally committed to producing the most excellent wines in its class. Similarly we have a strong commitment to travel retail and are very excited about the future. We are very pleased to be exhibiting at TFWA World Exhibition for the first time this year, which is the premier event in which to showcase our brands.’
TFWA is the worlds’ biggest duty free and travel retail association, providing opportunities for brand and market growth through high – end exhibitions, conferences and workshops. TFWA helps create relationships between suppliers and operators, and provides valuable business support for the industry. ‘Trade for the Trade’ the motto of TWFA reflects its commitment to the industry with over 400 members including brands and suppliers of premium well – known goods.
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